Welcome to Itsoseng MaAfrika
itsoseng maafrika was formed by Thabo Malefetsane Mosia, a young interprenue from mafikeng in the northwest.
Fortunately, since I only listen when I’m on the elliptical, this is one New Year’s resolution (along with my gym time) that didn’t die the third week of January -- double bonus!
Growing up an athlete, I knew in order to be one of the best, I had to put in the work. This meant extra practices, turning one side of our garage into a batting cage, and working out my key muscle groups every day.
When it came time to be a grown-up, I didn’t have a coach anymore and knew I had to rely on myself to push into being one of the best - only now my focus moved from sports to marketing.
Because the industry shifts so quickly, I decided to focus on listening to marketing podcasts to stay up-to-date and learn new perspectives from some of the great marketing thought leaders on the horizon today.
You hear all the time how content marketing is dying and there’s too much clutter on the web. Enter Brand Newsroom, a podcast by content marketers and brand journalists. Their advice is spot on when it comes to applying a publisher’s mentality to how we create marketing content for our audience.
To get awesome advice on smart content creation and storytelling, check out these episodes.
How to Manage the Editorial Process
The Do’s and Don’ts of Influencer Marketing
How to Get More Earned Media
Good Storytelling Requires Grit
Traditional vs. Brand Journalism